my role︎︎︎
creative idea / concept / art direction
ECD Alessandra Muccillo
ACD Thiago Costalonga
Copy Filippe Pacheco
creative idea / concept / art direction
ECD Alessandra Muccillo
ACD Thiago Costalonga
Copy Filippe Pacheco
PT. Como transformar o principal atributo de Brahma em conversa nas redes sociais? Convidamos pessoas com o nome cremoso e lançamos o desafio: quem tem o nome cremoso, vai levar Brahma de graça. E esse foi o resultado.
EN. How to introduce the main attribute from Brahma into the social media conversation? We invited people with a creamy name and posted the challenge: whoever has a creamy name gets free beer.
Check out the case study︎︎︎
EN. How to introduce the main attribute from Brahma into the social media conversation? We invited people with a creamy name and posted the challenge: whoever has a creamy name gets free beer.
Check out the case study︎︎︎
