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my role︎︎︎
creative idea / concept
/ art direction
ECD Alessandra Muccillo
ACD Thiago Costalonga / Guilherme Cruz
Copy Filippe Pacheco
ECD Alessandra Muccillo
ACD Thiago Costalonga / Guilherme Cruz
Copy Filippe Pacheco
PT. Quase 9 milhões de pessoas não tomaram a swgunda dose da vacina no Brasil. Agora é a hora de nos unirmos como um time e, para na voz de Tino Marcos, criar a maior convocação de todas.
EN. Almost 9 million Brazilians haven't taken the second dose of the vaccine. Now is the time for the country to unite as a team, so we created the biggest draft.
At first, we released this film on open and cable television. We invited Tino Marcos, a famous football and seleção journalist, to call professional players such as Formiga and Denison and common Brazilians to be part of this game changing draft.
EN. Almost 9 million Brazilians haven't taken the second dose of the vaccine. Now is the time for the country to unite as a team, so we created the biggest draft.
At first, we released this film on open and cable television. We invited Tino Marcos, a famous football and seleção journalist, to call professional players such as Formiga and Denison and common Brazilians to be part of this game changing draft.
PT. Agora é hora de entrar em campo. Durante quatro jogos do campeonato brasileiro, um time não voltou para o segundo tempo. Minutos depois eles voltam para o campo com uma placa e nossa nossa mensagem.
EN. After the draft, it is time to go to the field. During four pro matches throughout the weekend one team didn't come back for the second half. Some minutes later, the team comes back with a sign that says: TO WIN AGAINST COVID 19, YOU HAVE TO COMEBACK FOR THE SECOND HALF. TAKE THE SECOND DOSE OF THE VACCINE. #BrahmaForTheComeBack
EN. After the draft, it is time to go to the field. During four pro matches throughout the weekend one team didn't come back for the second half. Some minutes later, the team comes back with a sign that says: TO WIN AGAINST COVID 19, YOU HAVE TO COMEBACK FOR THE SECOND HALF. TAKE THE SECOND DOSE OF THE VACCINE. #BrahmaForTheComeBack
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PT. Durante o jogo, nas redes sociais, celebridades e influencers "sumiram" de suas redes e retornaram no segundo tempo com a mensagem: Brahma Pela Volta.
EN. During the game, influencers and celebrities "disappeared" from their pages and came back during the second half of the match
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EN. During the game, influencers and celebrities "disappeared" from their pages and came back during the second half of the match
