my role︎︎︎
art direction
VP Sophie Schonburg
ECD Ju Utsch
CDs Diego Ferrite/Rafael Avila
ACD Raissa Ferreira
Copy Yasmin Rodrigues/Maria Cardão
Art Claudia de Sa
art direction
VP Sophie Schonburg
ECD Ju Utsch
CDs Diego Ferrite/Rafael Avila
ACD Raissa Ferreira
Copy Yasmin Rodrigues/Maria Cardão
Art Claudia de Sa
PT. Na virada do ano todo mundo pensa nas metas que quer alcançar no ano seguinte, mas nem sempre cumpre elas. Por isso, criamos uma campanha diferente para o fim de ano do Santander. Espalhamos sinais por todos os lados, literalmente, para inspirar quem tem uma chama dentro de si, a começar algo novo.
EN. At the new year's eve, everyone thinks about the goals they want to achieve in the next year, but they don’t always follow through. That’s why we created a different year-end campaign for Santander. We spread signs everywhere—literally—to inspire those who have a spark within them to start something new with the message: If there is a flame, just start.
EN. At the new year's eve, everyone thinks about the goals they want to achieve in the next year, but they don’t always follow through. That’s why we created a different year-end campaign for Santander. We spread signs everywhere—literally—to inspire those who have a spark within them to start something new with the message: If there is a flame, just start.
Igniting the flames
We invited artists, creators, video makers and painters to create their own signs for the new year.
later on the streets
We spread signs all over the city to inspire everyone to Start Now and remember that, if there's flame inside you, just start something new.
